阅读下面的消息，写一段100字以内的新闻点评，要求观点鲜明，理由充分。(5分)
据央视新闻报道：背诵《岳阳楼记》即可免费登楼。正月初一至初十，湖南岳阳楼景区开展“背《岳阳楼记》，领免费门票”活动。大家边排队边捧着书本和手机突击背诵，如果背到一半忘记，还可以重新复习完再来背诵。截至大年初六，共6000人通过背诵登上了岳阳楼。
答：________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________